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The Origin of Brands: Discover the Natural Laws of Product...

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Business & Economics - Sales & Marketing
The Origin of Brands: Discover the...

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

Al Ries, Laura Ries

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An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.

Categorie:

Business & Economics - Sales & Marketing

Anno:

2004

Edizione:

1

Lingua:

english

Pagine:

320

ISBN 10:

0060588969

ISBN 13:

9780060588960

File:

CHM, 1.77 MB

IPFS:

,

english, 2004

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