The Facebook Era.

Use social networks to drive value and profits in every area of the business - new best practices from world-renowned expert Clara Shih! * *Extensive new coverage hypertargeting, opt-in channels, Twitter, buyer psychology, customer service, small business and non-profit techniques, and more *First-hand experience, rich case studies, and actionable takeaways. *For sales, marketing, HR, entrepreneurs, managers, and more *By renowned thought leader Clara Shih; new foreword by Don Tapscott, author of Wikinomics. The Facebook Era, 2/e is the definitive guide to driving value from social networking throughout any business, large or small, in any industry. Worldrenowned social networking thought leader Clara Shih brings together new best practices, deep learnings, and instantly actionable takeaways. She presents clear, proven solutions drawn from real-world case studies and compiled in convenient 'To Do Lists.' Business readers will learn how to move from tactical, reactive use of social networks towards strategic, proactive approaches - and how to accurately measure their success. This fully-updated best-seller contains * *New Facebook-era marketing techniques, including hypertargeting, word of mouth, and opt-in channels. *New ways to connect with customers t.